Confessions of an Advertising Man Book Review - 1336 Words

David Ogilvy is known as the father of advertising and in his book, â€Å"Confessions of an Advertising man†, he lists out the principles he followed to take his agency, Ogilvy, Benson and Mather to the peak of advertising industry. In this book, he also offers advice to both the clients and the agencies on the dos and donts of the advertising industry. The book is an excellent read which entails how an organization should work, what an employer, how objective he should be, how to maintain high motivation levels in his employees, how to lead by example and how honest you should be with your employees and clients without being naà ¯ve. For all this, he used real life examples. In short, the book illustrates many aspects of organizational†¦show more content†¦He emphasizes on keeping his staff happy, and talks of the importance of providing them the ideal place to work. This has been the top most priority of Oamp;M. Ogilvy also talks of treating his staff as human beings, investing an awful lot to help them make the best use of their talents, glorifying hard work, honesty, gentle manners and detesting politics, toadies and ruthlessness. He talks of Oamp;M as an organization where there is no nepotism or any other form of favoritism and the way up the ladder is open to all. Ogilvy also lays down his approach towards clients and gave his one of the most famous quotes: â€Å"We sell – or else†. He emphasizes on treating the customer like your wife and to know the fact that you cannot force customers to buy anything but can only interest them. In the first chapter, Ogilvy talks of inspiring his staff by methods of praise but also emphasizes on keeping it to minimal, as that will enable the employees to appreciate the importance of it. It is also important for the boss to lead by example and Ogilvy himself worked overtime, reviewed every ad multiple times to set an example. Ogilvy also called on annual gatherings of al his staff worldwide to give them reports of the agency’s operations, profits and all and then tell them what are his expectations. He went into great details to streamline his expectations of himself and his staff so that there was no prejudice or sense of injustice. In the second chapter, Ogilvy lists out the waysShow MoreRelatedEmirates Airlines4429 Words   |  18 Pagesmillion per year, with another 22 million travellers passing through Dubai in transit. Emirates plans to both contribute to and benefit from Dubai’s growth. Defying conventional wisdom Emirates’ formula for success cannot be found in any management book. Its creativity in seizing opportunities and solving problems as they arise is the company’s strength. â€Å"We don’t have to do what other airlines do,† Flanagan observes, â€Å"We do what seems right for us.† Gary Chapman, president of affiliated company DnataRead MoreTelevision and Domestication of Cosmetic Surgery3017 Words   |  13 Pagesby advertizing its positive effects and showing how these surgeries can change one’s unaesthetic looks into an appealing character. People who are not interested in altering their imperfect body parts are also pulled into this industry. 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A review of societal values and different trends during the 1940s reveals the error of the first theory. Today, with the rise of the feminist movement and scholarship for women’s rights, there is more support for the second theory. First,Read MoreFraud Triangle15238 Words   |  61 Pagesthe consequences. This statement has been made in my own words, by myself, without threat or promise, and written by my own hand. Dennis Greer The names of the perpetrator and the banks have been changed in this case. However, this is a true confession written by a person who committed the fraud of kiting—using the â€Å"float time† between banks to give the impression that he had money in his accounts. 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Scirghi in The Ecumenical Review 368-386 (18 pp.) 333-342 (19 pp.) Week 6:B SOCIAL MODEL – ZIZIOULAS Communion Otherness John D. Zizioulas 99-112 (12 pp.) 155-170 (15 pp.) Week 6:C SOCIAL MODEL – LACUGNA God for Us Catherine Mowry LaCugna 1-17 (17 pp.)

Quantitative research methods - 1913 Words

Quantitative Research Methods Quantitative means quantity which implies that there is something that can be counted. Quantitative research has been defined in many ways. It is the kind of research that involves the tallying, manipulation or systematic aggregation of quantities of data (Henning, 1986) John W. Creswell defined quantitative research as an inquiry into a social or human problem based on testing a theory composed a theory composed of variables, measured with numbers, and analysed with statistical procedures in order to determine whether the predictive generalisations of the theory holds true. (Creswell, 2003) On the other hand, another author defined quantitative research as the collection of numerical data in order to†¦show more content†¦Nowadays this is carried out with the aid of sophisticated statistical computer packages. The analysis enables the researcher to determine to what extent, there is a relationship between two or more variables. This could be a simple association (for example people who exercise on a daily basis have lower blood pressure) or a causal relationships (for example daily exercise actually leads to lower blood pressure) Statistical analysis permits the researcher to discover complex causal relationships and to determine to what extent one variable influences another. The results of statistical analysis are presented in a standard way, the end result being a Probability value. Reasons for selecting a quantitative paradigm Researcher’s world view A researcher’s comfort with ontological, epistemological, axiological, rhetorical, and methodological assumptions of the quantitative paradigm Training and Experience of the researcher Technical Writing Skills, computer statistical skills, library skills Researcher’s Psychological attributes Comfort with rules and guidelines for conducting research; low tolerance for ambiguity; time for a study short duration Nature of the problem Previously studied by other researchers so that body of literature exists, known variables; existing theories Audience of the study Individuals accustomed to/ supportive of quantitative studies Peculiarities of QuantitativeShow MoreRelatedQuantitative And Quantitative Research Methods1520 Words   |  7 PagesResearch is a process that is systematic and gathers, analyzes and interprets data collected about a specific subject with the objective of better understanding and meeting a goal (Leedy Ormond, 2010). 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(Sibson, 1999), the prominent characteristic of probabilistic model is as the analysis of data was collected, which is considered about â€Å"mean,Read MoreQuantitative And Qualitative Research Methods Essay1218 Words   |  5 Pagesindividuals are confused about or not aware of the differences between quantitative and qualitative research methods. Some think those terms can be used interchangeably. Describe the key features (up to 5) that distinguish quantitative research from qualitative research. Provide examples to demonstrate your main points. Firstly, qualitative and quantitative research methods are used for different purposes. Quantitative methods try to explain and make predictions, confirm and validate an existingRead MoreQuantitative And Qualitative Research Methods871 Words   |  4 Pagessociology, researchers can use a different range of research methods to acquire new data. 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Semester Reflection Free Essays

As the semester started, I had set my mind that I was destined to achieve a lot. During the start of the semester, I had several difficulties writing English assignments especially in terms of grammar. During the first week of the semester, I sat down, organized my thoughts and comprehended that throughout the semester, I had to achieve all that I had planned for. We will write a custom essay sample on Semester Reflection or any similar topic only for you Order Now As a student of English, I had planned that throughout the semester, I had to improve my skills as a scholar, writer and critical thinker. Now that the semester has ended, I can reflect all the semester activities to depict how my writing skills and critical thinking skills have drastically improved. This paper presents a reflection paper of how this semester’s assignments have shaped me as a writer, critical thinker and scholar. Since the start of this semester, I have encountered many aspects of English that I can now understand. There are several ways through which I have shaped my writing skills over the course of the semester but one major activity of the semester that has helped me a lot especially in my writing and critical thinking skills is the semester writing assignments. During this semester, I got the opportunity to write several assignments. The two major writing assignments that helped me a lot in comprehending about the several aspects of writing were writing on â€Å"Obama’s acceptance speech† and â€Å"Downloading from torrent. † During these semester writings, it was quite interesting to learn the use of English writing skills under different circumstances. First, writing a paper on â€Å"Obama’s acceptance speech† instilled me with knowledge on how to analyze a speech and present the ideas and themes of the speaker. This assignment was also critical in shaping my critical thinking skills since I was able to critically analyze Obama’s speech in relation to its purpose and context. Writing this speech also enabled me acquire the skills of writing papers from first person context. I acquired the skills to use strong introductory phrases that hold the capability of capturing the reader. Flateby (p 190) argues that critical and creative writers must use descriptive words. I am now able to utilize descriptive words in my writings that are capable of creating a scenic imagination to the reader. I am also able to write a reported speech. These are writing skills that I gained after writing the paper on Obama’s acceptance speech. I believe that these are very critical skills that will help me throughout my entire course and even after my studies. Throughout the semester, I have gained skills necessary for understanding and utilizing logic while writing. I am now aware that for any writing to be scholarly, it must possess an introductory section, a body and a conclusion section. Further, I am now able to understand as well as utilize most of the basic techniques useful in pre-writing, revision and editing. Through writing the â€Å"downloading from torrents† paper, I acquired skills in word processing, sentence elements, and punctuation. Further, I developed some special skills in writing a website analysis which is a critical aspect in contemporary learning as argued by Flateby (p 182). As the semester folds, I believe that I have gained the prerequisite skills in writing and critical thinking. However, I need to improve much on some of the common problems in writing that seems to disturb me especially grammar. In regard to the development of my critical thinking aspects which cannot be depicted from my writings, I have gained several critical thinking skills from my writing assignments throughout the semester. Through writing assignments such as â€Å"downloading from torrents† and â€Å"Obama’s acceptance speech† I gained the skills necessary in summarizing a given reading using my original thoughts. When I was writing â€Å"Obama’s acceptance speech†, it was a required that one had to read and understand the speech then analyze it using own thoughts and perceptions. This helped in shaping my critical thinking aspects. As denoted by Flateby (p 190), critical thinkers must have the ability to form opinions. This is a skill that I have also gained through the semester’s writing assignments. This was acquired through writing the â€Å"downloading from torrents† assignment that required the students to form personal opinions about the website. I can now form opinions with ease as well as express it with precision and clarity through writing. Further, I am also able to deduce the premise of most writers after reading a number of scholarly writings. In deed, this semester’s assignments have shaped my writing and critical thinking skills. I am now able to understand the meaning of several written works, conduct a rhetoric examination, write opinion papers, and analyze speeches, write critical analysis papers as well as effectively reference my assignments. Though I found it challenging throughout the semester, I am now able to use several examples while writing my assignments. The semester’s activities have really paid me out. As the semester started, I had a mediocre performance but I can now ascertain that as the semester ends, I am now among the best students in the whole class. To improve my grammar in the coming semester, I aim at visiting the university English writing center where I will get help on grammar. I am also planning to enroll in a part time grammar class. Though the semester’s assignments helped me in improving my performance, I still owe it the efforts of my instructor and my fellow students who tirelessly helped me in my path to becoming a great writer, a better critical thinker and a scholar. How to cite Semester Reflection, Papers

Amylase Essay Example For Students

Amylase Essay The enzyme amylase will catalyze the hydrolysis of starch to maltose when the pHis near 7.0. But when the HCl is added to the solution the amylase will bedenatured which results in the enzyme being deactivated. The iodine serves as anindicator for the presence of starch. Iodine (I2) will reach with iodide ion toproduce the I3- ion. This ion will form a dark blue complex with the starchmolecule. Like most chemical reactions, the rate of an enzyme-catalyzed reactionincreases as the temperature is raised. A ten degree Centigrade rise intemperature will increase the activity of most enzymes by 50 to 100%. Variationsin reaction temperature as small as 1 or 2 degrees may introduce changes of 10to 20% in the results. In the case of enzymatic reactions, this is complicatedby the fact that many enzymes are adversely affected by high temperatures. Asshown in Figure 13, the reaction rate increases with temperature to a maximumlevel, then abruptly declines with further increase of temperature. B ecause mostanimal enzymes rapidly become denatured at temperatures above 40?C,most enzyme determinations are carried out somewhat below that temperature. Overa period of time, enzymes will be deactivated at even moderate temperatures. Storage of enzymes at 5?C or below is generally the most suitable. Someenzymes lose their activity when frozen. . As amylase breaks down starch, lessand less starch will be present and the color of the solution (if iodine isadded) will become lighter and lighter. Enzymes are biological molecules thatcatalyze many different chemical reactions. With few exceptions, all enzymes areproteins and each enzyme is specific to a certain chemical reaction. Enzymesmust maintain a specific three dimensional structure in order to functionproperly. If an enzymes structure is altered (by heat or harsh chemicals) itmay not function at all. This breakdown (denaturation) of an enzymes. Chemistry